February Breakfast Mix & Mingle

Getting Strategic With Your Digital Marketing

In today’s digital landscape, social media is a powerful tool for business growth—but without the right strategy, it’s easy to waste time and resources with little return. In this session, we’ll dive into how to make social media work for your business, covering essential tactics for engagement, audience building, and conversion. More importantly, we’ll explore how market research plays a crucial role in shaping a strategy that actually drives results. You’ll walk away with actionable insights on leveraging data to refine your content, target the right audience, and create a social media presence that fuels business success.

Whether you're struggling with consistency, engagement, or understanding your audience, this session will provide the clarity and direction you need. Expect practical tips, real-world examples, and a fresh perspective on how to make social media a strategic asset rather than a time-consuming task.

With Guest Speaker - Merrique Richards

Merrique is the Founder of Vellencia Strategies, a boutique business advisory firm dedicated to helping small businesses navigate today’s competitive market. Known as "The Velvet Hammer" for her ability to balance toughness with grace, she is a seasoned business consultant with expertise in digital marketing, strategic planning, and change management. She holds an Executive MBA from the Telfer School of Management and has over a decade of experience working across Canada, the U.S., and Vietnam, delivering high-impact strategies in industries like tourism, broadcasting, tech, and beauty. Her sharp analytical thinking, high emotional intelligence, and collaborative approach make her a trusted force in the business world.

Beyond her professional success, Merrique is a passionate advocate for small businesses, female entrepreneurs, and social equity. She is deeply committed to initiatives supporting individuals with developmental disabilities, inspired by her 8-year-old son, Zaythan, who is non-verbal on the autism spectrum. As a board member of Journey House, she helps empower young adults with disabilities to lead more independent lives. Whether in business or advocacy, Merrique is dedicated to driving meaningful change and fostering inclusive opportunities.

If you are a WBN member, please LOG IN to your account to register for the event at the member rate.

Deadline to register is February 25 at 5pm.

Please note, we do not offer refunds. If you need to cancel you will be issued a credit to use toward a future event. If you are having difficulty registering or if you have inquiries about our membership, please contact info@womensbusinessnetwork.ca.